Brodie Content Calendar
Sign in with your Brodie Google account. Anyone at Brodie can view. Editing is limited to the content team admins.
@brodierec.com accounts only
Sign in with your Brodie Google account. Anyone at Brodie can view. Editing is limited to the content team admins.
Connor's channel gets something every day from Sep 4 to Dec 11. The card in the sidebar shows posted, planned, missed and empty days. Click a square to fix a gap.
Account, channel, purpose, hook, script, CTA, style, length and where the footage comes from. Everything the person making the post needs, in one window.
Drop the finished video or graphic into the post, or paste its Shade, Frame.io or Drive link. It shows as Awaiting approval (amber). An admin marks it Approved (green) or Changes requested (red) with a note.
On-site video, Photo and Highlight specialists each open on this week: the direction of the week, the shots we're looking for in every market, who's on site, and the posts their capture feeds. The Head of Content publishes it every Monday.
Paste the Instagram or TikTok URL into "Posted link" on the post. That is the proof: it records who posted it and when, and a second person confirms it's live.
One question at a time: account, when, format, formula, hook, script beat by beat, purpose and CTA, how it gets made. Every video runs on one of seven formulas. The hook is checked against the rules, and dollar figures, Dragons' Den and "died" never get through.